Privacy Policy

At Pro Fishing Shop (“we”, “us”, or “our”), operating at hooklinereel.com, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our premium fishing equipment.

1. Information We Collect

We collect information that helps us provide our services to serious anglers worldwide:

• Personal Identification Information: Name, email address, shipping address, phone number, and payment details when you make purchases of our fishing gear.
• Transaction Information: Details about products you purchase (such as casting rods, reels, or electronic accessories) and payment methods.
• Technical Data: IP address, browser type, operating system, and device information to improve your shopping experience.
• Usage Data: Information about how you interact with our site, including pages visited and products viewed.
• Communication Data: Records of your communications with our customer service team regarding fishing equipment inquiries.

2. How We Use Your Information

We use your information responsibly to enhance your fishing equipment shopping experience:

• Process and fulfill your orders for premium fishing gear
• Provide customer support for your fishing equipment needs
• Improve our product offerings and website functionality
• Send you relevant information about new fishing products, promotions, and angling tips (with your consent)
• Prevent fraud and ensure the security of transactions for high-value fishing equipment
• Comply with legal obligations related to international sales

3. Data Sharing and Disclosure

We value your trust and only share information when necessary:

• Service Providers: We work with trusted partners for payment processing (Visa, MasterCard, JCB, PayPal), shipping, and IT services.
• Legal Requirements: We may disclose information when required by law or to protect our rights and the safety of our customers.
• Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.
• International Transfers: As we serve anglers globally (excluding parts of Asia), your data may be processed outside your country of residence.

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We implement robust security measures to protect your fishing equipment purchases:

• PCI-DSS compliant payment processing with 256-bit SSL encryption
• Secure servers with restricted access to personal data
• Regular security audits and vulnerability testing
• We do not store complete payment card details on our systems

While we implement these measures, no internet transmission is 100% secure. We encourage anglers to use strong passwords and monitor their accounts.

5. Your Rights and Choices

As a valued customer, you have rights regarding your personal information:

• Access: Request a copy of your personal data we hold
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications at any time
• Restriction: Request limitations on how we use your data
• Portability: Request transfer of your data to another service provider

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience when shopping for fishing gear:

• Essential Cookies: Necessary for site functionality and secure checkout
• Performance Cookies: Help us improve our website and product offerings
• Functional Cookies: Remember your preferences for rod types, bait categories, etc.
• Advertising Cookies: Show relevant fishing equipment ads (you can opt-out)

You can manage cookie preferences through your browser settings. Disabling cookies may affect some website features.

7. Children’s Privacy

Our website is not designed for children under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete it.

8. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We’ll notify you of significant changes and update the “Last Updated” date.

9. Contact Us

Tight lines and secure shopping!
– The Pro Fishing Shop Team